After graduating high school in 2001, Joe Greenthal went directly into the United States Army. Within two years, he was promoted to the rank of sergeant.
In 2004, Joe deployed with the 10th Mountain Division to Iraq in support of Operation Iraqi Freedom II. He is the recipient of numerous medals, including the State of New York Medal for Merit for his efforts during the Iraqi War. Returning home in 2005, Joe attended Alfred State College, first receiving an AS in business administration and then a BBA in financial planning – technology management. As a student, he was a recipient of many scholarships, as well as the 2007 Paul B. Orvis Award, and the Outstanding Student Award in Financial Planning in 2009.
After college, Joe became a financial analyst for Nixon Peabody Financial Advisors, LLC and Seneca Financial Advisors, LLC before returning to Alfred State, this time for a career. Hired as a payment services assistant, Joe was promoted to controller in less than 2.5 years. He was named Rochester Business Journal’s 2016 Financial Executive of the Year Award – Rising Star recipient, and was promoted in January 2019 to the college’s chief financial officer position.
In the community, Joe is a member of the New Hope Wesleyan Church, has served as the youth football league president, organized fundraiser events for the Red Cross, sat on panels devoted to veterans’ issues, and has been a member of the AMVETS and the American Legion. Lastly, Joe is an entrepreneur, owning a small coffee shop in Hornell with his wife, Brandy. The shop is affectionately named “Brandy’s Cup of Joe.” Joe and Brandy live in Hornell with their four children: Kane, Dylan, Kelsea, and Canden.
